After cutting my teeth on marketing at NASCAR, I spent 5 years mastering tradeshow marketing, large scale design with insight-driven digital marketing before moving on to larger-scale event (experiential) design, brand, social, and in-store, for clients around the globe.
I’ve worked with writers, planners, illustrators and photographers, and led creative-teams, designers, and fabricators.. My tools of choice are photoshop and Illustrator, but I tweak CCS too. I love to get inside the design and get my hands dirty, bringing sound single-minded thinking to the idea.
→ Skills — Concepts, visuals, design, shoots, storyboards, experiential design, and set-design.
→ Channels — Digital, direct, press, outdoor, brand, experiential, in-store, email, sites, b2c, b2b.
→ Sectors — Automotive, food, technology, finance, retail, entertainment, education, non-profit.
WHO I WORK WITH
Freelance Creative Director; Corridor34 Design Studio
2006 – Present
→ Clients — NASCAR, NASCAR Member's Club, Rivals.com, YAHOO!, Under Armour, NFL, NFL Prep 100, AAU
Creative Director; Brewco Marketing Group (Contract)
December 2009 – Present
→ Clients —Cork Association, Kohler, McDonald's, AO Smith, Compassion, Tenneco, World's Finest Chocolate, Werther's, General Snus, White Owl Cigars and National Brand Pitch Concepts
Creative Director; AAPEX (Contract)
2005 – January 2015 (10 years) Charlotte, NC
→ Creative Expert for AAPEX, Automotive Aftermarket Products Expo, in Las Vegas. Implemented and managed AAPEX's social media, website, blog, email campaigns and the overall design and then redesign of the 1.5 millions sq ft of event signage.
Account Executive; NASCAR
2005 – 2006
→Manage in-house design and marketing of NASCAR Official Automotive Aftermarket. Develop and maintain relationships with official partners and all of their applicable agencies (marketing, media, event, etc.)
→Utilize assets and serve as a NASCAR interdepartmental liaison to grow partner brands including: social, digital, research, b2b, fan events, retail, hospitality, etc.
→Responsible for the design, review and approval of NASCAR partners' activation plans and creative concepts.
WHERE I STUDIED
University of Tennessee; Chattanooga - Psychology
Columbia College; Chicago - Advertising and Design